Select Shops
Celebrities can launch their own select shops, curate products that reflect their personal taste, and earn revenue through shared sales. We support every stage of the select shop business from A to Z.
Color Palette
Visual
Logo
How We Bring Ideas to Life
Select Shop Development
Leveraging our active network of brands and advertisers, we build fast and strategic connections designed to create the strongest possible synergy.
Select Shop Development
Leveraging our active network of brands and advertisers, we build fast and strategic connections designed to create the strongest possible synergy.
Brand Partnerships
From communication with brands and advertisers to ongoing coordination and management, we handle the entire partnership process seamlessly.
Brand Partnerships
From communication with brands and advertisers to ongoing coordination and management, we handle the entire partnership process seamlessly.
Strategy & Business Support
We provide strategic support to maximize conversion and business growth — including consulting, accounting, tax support, and team building.
Strategy & Business Support
We provide strategic support to maximize conversion and business growth — including consulting, accounting, tax support, and team building.
Personal Management
We offer personalized management tailored to each celebrity’s unique needs. Whether it’s connecting with brands the celebrity genuinely wants to work with or managing partnerships directly through outbound sales, we provide dedicated 1:1 support by leveraging Carmel Project’s network, resources, talent, and capital.
Personal Management
We offer personalized management tailored to each celebrity’s unique needs. Whether it’s connecting with brands the celebrity genuinely wants to work with or managing partnerships directly through outbound sales, we provide dedicated 1:1 support by leveraging Carmel Project’s network, resources, talent, and capital.
Results
A Curated Space Where Taste Meets Brand — The Celebrity Select Shop
Number of Select Shops
93+
Number of Select Shops
93+
Average Monthly Revenue (KRW)
330M
Average Monthly Revenue (KRW)
330M
Fandom Conversion Rate
68%
Fandom Conversion Rate
68%
Work
+73 more
+83 more
process
From Select Shop Development to Operations & Revenue Growth
From Select Shop Development to Operations & Revenue Growth
Kickoff Meeting
Through an initial kickoff meeting, we explore collaboration opportunities by understanding the celebrity’s taste, audience data, and fandom behavior.
Through an initial kickoff meeting, we explore collaboration opportunities by understanding the celebrity’s taste, audience data, and fandom behavior.
Select Shop Development
We curate brands based on the celebrity’s style, preferences, and fandom insights, then build a personalized select shop through strategic brand partnerships.
Conversion Growth
Through content direction and collaborative brand events, we help maximize fandom engagement and increase purchase conversion rates.
Through content direction and collaborative brand events, we help maximize fandom engagement and increase purchase conversion rates.
Performance Analysis & Expansion Strategy
We analyze campaign results to generate actionable insights and develop future strategies for brand selection, events, and long-term growth.
We analyze campaign results to generate actionable insights and develop future strategies for brand selection, events, and long-term growth.
“Bring the taste people already love into one curated brand destination.”
-Daniel Park, Business Director-
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“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
//RELATED SERVICE
Explore more service
“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
//RELATED SERVICE
Explore more service
“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
Celebrity Marketing
We strategically curate and connect domestic and global brands with celebrities, creators, and influencers. From marketing and campaign planning to execution, we support the entire process from A to Z.
seeding
Sponsorships
Affiliate Partnerships
Brand Ambassadors
Group Buying Campaigns
Celebrity Marketing
We strategically curate and connect domestic and global brands with celebrities, creators, and influencers. From marketing and campaign planning to execution, we support the entire process from A to Z.
시딩
협찬
어필리에이트
엠버서더
공돔구매
콘텐츠 바이럴
Celebrity Marketing
We strategically curate and connect domestic and global brands with celebrities, creators, and influencers. From marketing and campaign planning to execution, we support the entire process from A to Z.
시딩
협찬
어필리에이트
엠버서더
공돔구매
콘텐츠 바이럴
Celebrity Brand
We partner with celebrities to turn their influence into scalable businesses. From building commercialization strategies around celebrity IP to brand planning, launch, investment, operations, and expansion — we support the entire journey together.
Brand Launch
Beauty
Health Supplements
Fashion
Jewelry
F&B
Business Strategy
Investment
Celebrity Brand Launch
We partner with celebrities to turn their influence into scalable businesses. From building commercialization strategies around celebrity IP to brand planning, launch, investment, operations, and expansion — we support the entire journey together.
브랜드 런칭
뷰티
건강기능식품
의류
쥬얼리
F&B
사업화 전략
투자
Celebrity Brand Launch
We partner with celebrities to turn their influence into scalable businesses. From building commercialization strategies around celebrity IP to brand planning, launch, investment, operations, and expansion — we support the entire journey together.
브랜드 런칭
뷰티
건강기능식품
의류
쥬얼리
F&B
사업화 전략
투자
Group Buying
We support every stage of a group-buy campaign from A to Z. Leveraging our strong network of brands and celebrities, we manage the entire process — from strategic matching and content direction to campaign operations and revenue growth.
Brand Matching
Celebrity Matching
Group Buying Strategy
End-to-End Management
Group Buying
We support every stage of a group-buy campaign from A to Z. Leveraging our strong network of brands and celebrities, we manage the entire process — from strategic matching and content direction to campaign operations and revenue growth.
브랜드 매칭
셀럽 매칭
공동구매 전략
AtoZ 매니징
Group Buying
We support every stage of a group-buy campaign from A to Z. Leveraging our strong network of brands and celebrities, we manage the entire process — from strategic matching and content direction to campaign operations and revenue growth.
브랜드 매칭
셀럽 매칭
공동구매 전략
AtoZ 매니징