Celebrity Marketing
We strategically curate and connect domestic and global brands with celebrities, creators, and influencers. From marketing and campaign planning to execution, we support the entire process from A to Z.
Color Palette
Visual
Logo
How We Bring Ideas to Life
Strategic Campaign Channel Planning
We design the most effective celebrity collaboration structure and campaign channels by analyzing brand KPIs, past campaign data, and market trends from multiple angles.
Strategic Campaign Channel Planning
We design the most effective celebrity collaboration structure and campaign channels by analyzing brand KPIs, past campaign data, and market trends from multiple angles.
Strategic Seeding
We strategically connect brands with celebrities who have fan communities that align with the brand’s culture and identity. Beyond surface-level metrics, we carefully analyze elements that data alone cannot capture — including a celebrity’s narrative, fandom behavior, and content tone & manner.
Strategic Seeding
We strategically connect brands with celebrities who have fan communities that align with the brand’s culture and identity. Beyond surface-level metrics, we carefully analyze elements that data alone cannot capture — including a celebrity’s narrative, fandom behavior, and content tone & manner.
Active Celebrity Network
Through our strong network across celebrities, entertainment companies, and MCNs, we efficiently and quickly cast partners that align with each brand’s strategy.
Active Celebrity Network
Through our strong network across celebrities, entertainment companies, and MCNs, we efficiently and quickly cast partners that align with each brand’s strategy.
Full-Service
From campaign channel strategy and briefing to seeding, execution, celebrity management, deliverable oversight, performance reviews, and optimization — we manage the entire process end to end.
Full-Service
From campaign channel strategy and briefing to seeding, execution, celebrity management, deliverable oversight, performance reviews, and optimization — we manage the entire process end to end.
Process
Process
Coffee Chat (Exploring Collaboration Opportunities) → Partnership Agreement → Data Analysis & Channel Strategy Planning → Brief Development → Execution (A to Z) → Performance Review & Optimization Strategy.
Coffee Chat (Exploring Collaboration Opportunities) → Partnership Agreement → Data Analysis & Channel Strategy Planning → Brief Development → Execution (A to Z) → Performance Review & Optimization Strategy.
Coffee Chat (Exploring Collaboration Opportunities) → Partnership Agreement → Data Analysis & Channel Strategy Planning → Brief Development → Execution (A to Z) → Performance Review & Optimization Strategy.
“Beyond simple exposure, we connect brands with celebrity partners who move fandoms — creating not just advertisements, but cultural moments.”
-Mingi Paul Kim, Founder&CEO-
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“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
//RELATED SERVICE
Explore more service
“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
//RELATED SERVICE
Explore more service
“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
Celebrity Brand
We partner with celebrities to turn their influence into scalable businesses. From building commercialization strategies around celebrity IP to brand planning, launch, investment, operations, and expansion — we support the entire journey together.
Brand Launch
Beauty
Health Supplements
Fashion
Jewelry
F&B
Business Strategy
Investment
Celebrity Brand Launch
We partner with celebrities to turn their influence into scalable businesses. From building commercialization strategies around celebrity IP to brand planning, launch, investment, operations, and expansion — we support the entire journey together.
브랜드 런칭
뷰티
건강기능식품
의류
쥬얼리
F&B
사업화 전략
투자
Group Buying
We support every stage of a group-buy campaign from A to Z. Leveraging our strong network of brands and celebrities, we manage the entire process — from strategic matching and content direction to campaign operations and revenue growth.
Brand Matching
Celebrity Matching
Group Buying Strategy
End-to-End Management
Group Buying
We support every stage of a group-buy campaign from A to Z. Leveraging our strong network of brands and celebrities, we manage the entire process — from strategic matching and content direction to campaign operations and revenue growth.
브랜드 매칭
셀럽 매칭
공동구매 전략
AtoZ 매니징
Group Buying
We support every stage of a group-buy campaign from A to Z. Leveraging our strong network of brands and celebrities, we manage the entire process — from strategic matching and content direction to campaign operations and revenue growth.
브랜드 매칭
셀럽 매칭
공동구매 전략
AtoZ 매니징
Select Shops
Celebrities can launch their own select shops, curate products that reflect their personal taste, and earn revenue through shared sales. We support every stage of the select shop business from A to Z.
Select Shop Launch
Brand Matching
Business Strategy
End-to-End Management
Select Shops
Celebrities can launch their own select shops, curate products that reflect their personal taste, and earn revenue through shared sales. We support every stage of the select shop business from A to Z.
셀렉트샵 개설
브랜드 매칭
사업 전략
AtoZ 매니징
Select Shops
Celebrities can launch their own select shops, curate products that reflect their personal taste, and earn revenue through shared sales. We support every stage of the select shop business from A to Z.
셀렉트샵 개설
브랜드 매칭
사업 전략
AtoZ 매니징