Group Buying
We support every stage of a group-buy campaign from A to Z. Leveraging our strong network of brands and celebrities, we manage the entire process — from strategic matching and content direction to campaign operations and revenue growth.
Color Palette
Visual
Logo
How We Bring Ideas to Life
Brand & Celebrity Network
Leveraging our active network of brands and celebrities, we quickly connect the right partners for each collaboration opportunity.
Brand & Celebrity Network
Leveraging our active network of brands and celebrities, we quickly connect the right partners for each collaboration opportunity.
Group-Buy Campaign Strategy
Carmel Project’s business specialists work closely on campaign planning, brand communication, and operational strategy to help maximize sales performance.
Group-Buy Campaign Strategy
Carmel Project’s business specialists work closely on campaign planning, brand communication, and operational strategy to help maximize sales performance.
Full-Service
From brand-celebrity matching and content direction to sales operations and performance analysis, we manage every stage of the group-buy process — reducing operational complexity so you can focus on results.
Full-Service
From brand-celebrity matching and content direction to sales operations and performance analysis, we manage every stage of the group-buy process — reducing operational complexity so you can focus on results.
Results
Increase Revenue — Without Additional Costs.
Campaign Setup Cost
0
Campaign Setup Cost
0
Number of Group-Buy Campaigns
180+
Number of Group-Buy Campaigns
180+
Avg. Revenue (KRW)
130+M
Avg. Revenue (KRW)
130+M
Total GMV(KRW)
25+B
Total GMV(KRW)
25+B
Active Celeb Network
1000+
Active Celeb Network
1000+
process
We support every stage of group-buy campaigns built around a celebrity’s loyal fandom — from A to Z.
셀럽의 충성팬덤을 기반으로 한 공동구매를
A to Z를 함께합니다.
We support every stage of group-buy campaigns built around a celebrity’s loyal fandom — from A to Z.
Kickoff Meeting
We analyze the brand’s products, market positioning, competitors, and past campaign data to define the direction and strategy for the group-buy campaign.
We analyze the brand’s products, market positioning, competitors, and past campaign data to define the direction and strategy for the group-buy campaign.
Celebrity Matching
We match celebrities based on product target demographics, fandom purchasing behavior, and the overall brand mood and positioning.
We match celebrities based on product target demographics, fandom purchasing behavior, and the overall brand mood and positioning.
Group-Buy Content Direction
We craft storytelling and direct content that maximize both product value and fandom conversion rates.
We craft storytelling and direct content that maximize both product value and fandom conversion rates.
Performance Analysis
We provide post-campaign insights and strategic recommendations to optimize future campaigns and drive continued growth.
We provide post-campaign insights and strategic recommendations to optimize future campaigns and drive continued growth.
“Work with the Carmel Project team — a collective of leading industry experts. Together, we help accelerate and scale celebrity businesses more efficiently.”
-Daniel Park, Business Director-
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“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
//RELATED SERVICE
Explore more service
“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
//RELATED SERVICE
Explore more service
“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
Celebrity Marketing
We strategically curate and connect domestic and global brands with celebrities, creators, and influencers. From marketing and campaign planning to execution, we support the entire process from A to Z.
seeding
Sponsorships
Affiliate Partnerships
Brand Ambassadors
Group Buying Campaigns
Celebrity Marketing
We strategically curate and connect domestic and global brands with celebrities, creators, and influencers. From marketing and campaign planning to execution, we support the entire process from A to Z.
시딩
협찬
어필리에이트
엠버서더
공돔구매
콘텐츠 바이럴
Celebrity Marketing
We strategically curate and connect domestic and global brands with celebrities, creators, and influencers. From marketing and campaign planning to execution, we support the entire process from A to Z.
시딩
협찬
어필리에이트
엠버서더
공돔구매
콘텐츠 바이럴
Celebrity Brand
We partner with celebrities to turn their influence into scalable businesses. From building commercialization strategies around celebrity IP to brand planning, launch, investment, operations, and expansion — we support the entire journey together.
Brand Launch
Beauty
Health Supplements
Fashion
Jewelry
F&B
Business Strategy
Investment
Celebrity Brand Launch
We partner with celebrities to turn their influence into scalable businesses. From building commercialization strategies around celebrity IP to brand planning, launch, investment, operations, and expansion — we support the entire journey together.
브랜드 런칭
뷰티
건강기능식품
의류
쥬얼리
F&B
사업화 전략
투자
Celebrity Brand Launch
We partner with celebrities to turn their influence into scalable businesses. From building commercialization strategies around celebrity IP to brand planning, launch, investment, operations, and expansion — we support the entire journey together.
브랜드 런칭
뷰티
건강기능식품
의류
쥬얼리
F&B
사업화 전략
투자
Select Shops
Celebrities can launch their own select shops, curate products that reflect their personal taste, and earn revenue through shared sales. We support every stage of the select shop business from A to Z.
Select Shop Launch
Brand Matching
Business Strategy
End-to-End Management
Select Shops
Celebrities can launch their own select shops, curate products that reflect their personal taste, and earn revenue through shared sales. We support every stage of the select shop business from A to Z.
셀렉트샵 개설
브랜드 매칭
사업 전략
AtoZ 매니징
Select Shops
Celebrities can launch their own select shops, curate products that reflect their personal taste, and earn revenue through shared sales. We support every stage of the select shop business from A to Z.
셀렉트샵 개설
브랜드 매칭
사업 전략
AtoZ 매니징