Celebrity Brand Launch
We partner with celebrities to turn their influence into scalable businesses. From building commercialization strategies around celebrity IP to brand planning, launch, investment, operations, and expansion — we support the entire journey together.
Color Palette
Visual
Logo
How We Bring Ideas to Life
Brand Planning & Strategy
We transform a celebrity’s lifestyle, taste, and influence into a brand. By understanding what resonates with the fandom, we design brands that naturally connect with their audience. From brand strategy and investment to production, operations, and business expansion — we support the entire journey.
Brand Planning & Strategy
We transform a celebrity’s lifestyle, taste, and influence into a brand. By understanding what resonates with the fandom, we design brands that naturally connect with their audience. From brand strategy and investment to production, operations, and business expansion — we support the entire journey.
Investment
We invest in celebrity-driven businesses and brands to accelerate stable and scalable growth.
Investment
We invest in celebrity-driven businesses and brands to accelerate stable and scalable growth.
Brand Operations
From brand launch and marketing to distribution, global expansion, and business operations — including accounting, tax support, team building, and inventory management — we provide end-to-end operational support.
Brand Operations
From brand launch and marketing to distribution, global expansion, and business operations — including accounting, tax support, team building, and inventory management — we provide end-to-end operational support.
Full-Service
From commercialization strategy and brand planning to execution, investment, launch, operations, and expansion through global growth or acquisitions — we build the business together from start to scale.
Full-Service
From commercialization strategy and brand planning to execution, investment, launch, operations, and expansion through global growth or acquisitions — we build the business together from start to scale.
Process
Process
Coffee Chat (Discussing Business Opportunities) → Partnership Agreement → Business Planning & Strategy Development → Brand Launch & Operations → Business Expansion (Global Expansion, Exit & Acquisition)
Coffee Chat (Discussing Business Opportunities) → Partnership Agreement → Business Planning & Strategy Development → Brand Launch & Operations → Business Expansion (Global Expansion, Exit & Acquisition)
Coffee Chat (Discussing Business Opportunities) → Partnership Agreement → Business Planning & Strategy Development → Brand Launch & Operations → Business Expansion (Global Expansion, Exit & Acquisition)
“Turn your lifestyle into a brand — bring it to life with CARMEL PROJECT.”
-Mingi Paul Kim, Founder&CEO-
//RELATED SERVICE
Explore more service
“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
//RELATED SERVICE
Explore more service
“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
//RELATED SERVICE
Explore more service
“The Carmel Project team delivers solutions that create real synergy and measurable results between brands and celebrities — driven by creativity, strategy, and authenticity.”
Celebrity Marketing
We strategically curate and connect domestic and global brands with celebrities, creators, and influencers. From marketing and campaign planning to execution, we support the entire process from A to Z.
seeding
Sponsorships
Affiliate Partnerships
Brand Ambassadors
Group Buying Campaigns
Celebrity Marketing
We strategically curate and connect domestic and global brands with celebrities, creators, and influencers. From marketing and campaign planning to execution, we support the entire process from A to Z.
시딩
협찬
어필리에이트
엠버서더
공돔구매
콘텐츠 바이럴
Celebrity Marketing
We strategically curate and connect domestic and global brands with celebrities, creators, and influencers. From marketing and campaign planning to execution, we support the entire process from A to Z.
시딩
협찬
어필리에이트
엠버서더
공돔구매
콘텐츠 바이럴
Group Buying
We support every stage of a group-buy campaign from A to Z. Leveraging our strong network of brands and celebrities, we manage the entire process — from strategic matching and content direction to campaign operations and revenue growth.
Brand Matching
Celebrity Matching
Group Buying Strategy
End-to-End Management
Group Buying
We support every stage of a group-buy campaign from A to Z. Leveraging our strong network of brands and celebrities, we manage the entire process — from strategic matching and content direction to campaign operations and revenue growth.
브랜드 매칭
셀럽 매칭
공동구매 전략
AtoZ 매니징
Group Buying
We support every stage of a group-buy campaign from A to Z. Leveraging our strong network of brands and celebrities, we manage the entire process — from strategic matching and content direction to campaign operations and revenue growth.
브랜드 매칭
셀럽 매칭
공동구매 전략
AtoZ 매니징
Select Shops
Celebrities can launch their own select shops, curate products that reflect their personal taste, and earn revenue through shared sales. We support every stage of the select shop business from A to Z.
Select Shop Launch
Brand Matching
Business Strategy
End-to-End Management
Select Shops
Celebrities can launch their own select shops, curate products that reflect their personal taste, and earn revenue through shared sales. We support every stage of the select shop business from A to Z.
셀렉트샵 개설
브랜드 매칭
사업 전략
AtoZ 매니징
Select Shops
Celebrities can launch their own select shops, curate products that reflect their personal taste, and earn revenue through shared sales. We support every stage of the select shop business from A to Z.
셀렉트샵 개설
브랜드 매칭
사업 전략
AtoZ 매니징