Creating the strongest synergy where brands and celebrities connect.
Global Creative&Marketing Agency
8th Floor
77 Sands Street
Brooklyn, NY 11201
Suite 300
12130 Millennium Drive
Los Angeles, CA 90094
InterContinental Seoul COEX
524 Bongeunsa-ro
Gangnam-gu, Seoul
carmel
carmel
carmel
©
©
PARTNERING WITH THE WORLD’S LEADING ENTERPRISES
PARTNERING WITH THE WORLD’S LEADING ENTERPRISES
PARTNERING WITH THE WORLD’S LEADING ENTERPRISES
//ABOUT US
We create powerful synergy at the intersection of brands and celebrities, designing innovative business opportunities that drive meaningful growth.
We create powerful synergy at the intersection of brands and celebrities, designing innovative business opportunities that drive meaningful growth.
We create powerful synergy at the intersection of brands and celebrities, designing innovative business opportunities that drive meaningful growth.
We are a global creative agency focused on celebrity marketing and celebrity-driven business, creating innovative synergy between brands and celebrities.
//SERVICE
By combining data-driven insights with creativity, we take full responsibility for delivering clear and measurable results.
By combining data-driven insights with creativity, we take full responsibility for delivering clear and measurable results.
creative
agency
Creative
Studio
creative
agency
Creative
Studio
creative
agency
Creative
Studio
//PROJECTS
Discover real stories and experiences from our clients.
Discover real stories and experiences from our clients.
“Carmel Project feels less like a marketing agency and more like a true growth partner for our brand. From content strategy to execution, they managed every detail with care and delivered results far beyond our expected sales goals.”
Jay
Marketing Lead
“Carmel Project feels less like a marketing agency and more like a true growth partner for our brand. From content strategy to execution, they managed every detail with care and delivered results far beyond our expected sales goals.”
Jay
Marketing Lead
“By strategically aligning the celebrity’s image with the brand, we saw a significant increase in both content engagement and conversion rates. Following the campaign, new customer acquisition and repeat purchase rates also grew noticeably.”
Hyun Woo Park
Lifestyle Brand Founder
“By strategically aligning the celebrity’s image with the brand, we saw a significant increase in both content engagement and conversion rates. Following the campaign, new customer acquisition and repeat purchase rates also grew noticeably.”
Hyun Woo Park
Lifestyle Brand Founder
“The entire group-buy campaign process was managed with exceptional structure and professionalism. From content direction and sales strategy to operations and customer support, everything was handled seamlessly — resulting in significantly higher sales performance compared to our previous campaigns.”
Teo
Beauty Brand CEO
“The entire group-buy campaign process was managed with exceptional structure and professionalism. From content direction and sales strategy to operations and customer support, everything was handled seamlessly — resulting in significantly higher sales performance compared to our previous campaigns.”
Teo
Beauty Brand CEO
“After launching the select shop, our group-buy sales increased by over 300%, and within just six months, we surpassed ₩1 billion KRW in cumulative revenue. The select shop became a space where fans could naturally experience my taste and lifestyle, allowing us to build not only one-time collaborations, but also a stable and sustainable revenue pipeline.”
Molly Sims
Lifestyle/Beauty Influencer
“After launching the select shop, our group-buy sales increased by over 300%, and within just six months, we surpassed ₩1 billion KRW in cumulative revenue. The select shop became a space where fans could naturally experience my taste and lifestyle, allowing us to build not only one-time collaborations, but also a stable and sustainable revenue pipeline.”
Molly Sims
Lifestyle/Beauty Influencer
“From building and operating the select shop to content direction, they supported every step of the process, allowing us to fully bring the celebrity’s taste and brand mood to life with a high level of quality and detail.”
Laura Vila
Beauty Influencer
“From building and operating the select shop to content direction, they supported every step of the process, allowing us to fully bring the celebrity’s taste and brand mood to life with a high level of quality and detail.”
Laura Vila
Beauty Influencer
“Our group-buy campaign with Carmel Project was far more than a simple promotion — it was a project that expanded the brand’s entire revenue structure. We achieved conversion rates over 2x higher than average and generated multi-million-dollar sales within a short period of time.”
Seoyoon Jin
Beauty Brand Director
“Our group-buy campaign with Carmel Project was far more than a simple promotion — it was a project that expanded the brand’s entire revenue structure. We achieved conversion rates over 2x higher than average and generated multi-million-dollar sales within a short period of time.”
Seoyoon Jin
Beauty Brand Director
//QUICK ANSWERS
Your questions, answered clearly and quickly
Find answers to common questions about our services, process, pricing, and how we bring your ideas to life.
Find answers to common questions about our services, process, pricing, and how we bring your ideas to life.
What services does Carmel Project offer?
Carmel Project creates innovative synergy at the intersection of brands and celebrities through celebrity marketing, group-buy campaigns, select shop development, and celebrity brand launch services. We aim to expand services that have been widely proven in the U.S. market and introduce them to the Korean market with a localized approach.
Which countries do you provide services in?
Carmel Project initially began by offering services for U.S. brands and celebrities based in the United States. Today, we operate as a global agency providing services across both Korea and the United States.
How far do you collaborate in a celebrity’s business journey?
We partner with celebrities across the entire business process, from strategy to execution, for a wide range of consumer brands including beauty, lifestyle, health supplements, and F&B. Beyond that, we also collaborate on community businesses, classes, offline experiences, and other ventures that can transform a celebrity’s influence into scalable business opportunities.
What is a select shop?
A select shop is a curated storefront where celebrities personally select and recommend products, allowing them to share in the revenue generated through sales. Within the select shop, various collaborations are carried out with brands — such as exclusive promotions and discount campaigns — to increase conversion rates for the curated products. Carmel Project supports celebrities through every stage of the process, from select shop development and brand partnerships to product sales strategy and revenue growth.
How do we start a project?
Getting started is simple. We begin with a casual coffee chat — online or offline — to introduce ourselves and explore potential collaboration opportunities together. After discussing shared goals, we provide a tailored proposal and move forward with a clear roadmap and project timeline.
How can I start a conversation with the CARMEL team?
You can reach out to our team through the “Contact Us” button on the Contact page, via email, or through our Kakao Channel. From there, we’ll schedule a consultation and discuss your project goals together.
What services does Carmel Project offer?
Which countries do you provide services in?
How far do you collaborate in a celebrity’s business journey?
What is a select shop?
How do we start a project?
How can I start a conversation with the CARMEL team?