CARMEL PROJECT

CARMEL PROJECT

Carmel Project is a global communication & marketing agency with hubs in Seoul, New York, and Los Angeles. We help brand stories take root as culture. From strategic cultural positioning to end-to-end execution, we lead the entire process โ€” A to Z.

Carmel Project is a global communication & marketing agency with hubs in Seoul, New York, and Los Angeles. We help brand stories take root as culture. From strategic cultural positioning to end-to-end execution, we lead the entire process โ€” A to Z.

์นด๋ฉœ ํ”„๋กœ์ ํŠธ๋Š” ์„œ์šธยท๋‰ด์š•ยทLA์— ๊ฑฐ์ ์„ ๋‘” ๊ธ€๋กœ๋ฒŒ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜&๋งˆ์ผ€ํŒ… ์—์ด์ „์‹œ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์ด์•ผ๊ธฐ๊ฐ€ ํ•˜๋‚˜์˜ ๋ฌธํ™”๋กœ ์ž๋ฆฌ ์žก๋Š” ๊ฒƒ์„ ๋•์Šต๋‹ˆ๋‹ค. ๋ธŒ๋žœ๋“œ์˜ ๋ฌธํ™”์  ์œ„์น˜(Cultural Positioning)๋ฅผ ์ „๋žต์ ์œผ๋กœ ์„ค๊ณ„ํ•˜๊ณ , ๊ธฐํš๋ถ€ํ„ฐ ์‹คํ–‰๊นŒ์ง€ A to Z๋ฅผ ์ „๋‹ดํ•ฉ๋‹ˆ๋‹ค.

์นด๋ฉœ ํ”„๋กœ์ ํŠธ๋Š” ์„œ์šธยท๋‰ด์š•ยทLA์— ๊ฑฐ์ ์„ ๋‘” ๊ธ€๋กœ๋ฒŒ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜&๋งˆ์ผ€ํŒ… ์—์ด์ „์‹œ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์ด์•ผ๊ธฐ๊ฐ€ ํ•˜๋‚˜์˜ ๋ฌธํ™”๋กœ ์ž๋ฆฌ ์žก๋Š” ๊ฒƒ์„ ๋•์Šต๋‹ˆ๋‹ค. ๋ธŒ๋žœ๋“œ์˜ ๋ฌธํ™”์  ์œ„์น˜(Cultural Positioning)๋ฅผ ์ „๋žต์ ์œผ๋กœ ์„ค๊ณ„ํ•˜๊ณ , ๊ธฐํš๋ถ€ํ„ฐ ์‹คํ–‰๊นŒ์ง€ A to Z๋ฅผ ์ „๋‹ดํ•ฉ๋‹ˆ๋‹ค.

์นด๋ฉœ ํ”„๋กœ์ ํŠธ๋Š” ์„œ์šธยท๋‰ด์š•ยทLA์— ๊ฑฐ์ ์„ ๋‘” ๊ธ€๋กœ๋ฒŒ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜&๋งˆ์ผ€ํŒ… ์—์ด์ „์‹œ์ž…๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์ด์•ผ๊ธฐ๊ฐ€ ํ•˜๋‚˜์˜ ๋ฌธํ™”๋กœ ์ž๋ฆฌ ์žก๋Š” ๊ฒƒ์„ ๋•์Šต๋‹ˆ๋‹ค. ๋ธŒ๋žœ๋“œ์˜ ๋ฌธํ™”์  ์œ„์น˜(Cultural Positioning)๋ฅผ ์ „๋žต์ ์œผ๋กœ ์„ค๊ณ„ํ•˜๊ณ , ๊ธฐํš๋ถ€ํ„ฐ ์‹คํ–‰๊นŒ์ง€ A to Z๋ฅผ ์ „๋‹ดํ•ฉ๋‹ˆ๋‹ค.

We redefine a brandโ€™s mission, product, and founder story into one cohesive world โ€”then translate it into PR, content, events, and partnership strategies. Our strength lies in collaborating with celebrities, creators, and influencers to naturally embed brand culture into the market.

We redefine a brandโ€™s mission, product, and founder story into one cohesive world โ€”then translate it into PR, content, events, and partnership strategies. Our strength lies in collaborating with celebrities, creators, and influencers to naturally embed brand culture into the market.

๋ธŒ๋žœ๋“œ์˜ ๋ฏธ์…˜, ์ œํ’ˆ, ์ฐฝ์—…์ž ์Šคํ† ๋ฆฌ๋ฅผ ํ•˜๋‚˜์˜ ๊ฐ•๋ ฅํ•œ ์„ธ๊ณ„๊ด€์œผ๋กœ ์žฌ์ •์˜ํ•˜๊ณ  ์ด๋ฅผ PRยท์ฝ˜ํ…์ธ ยท์ด๋ฒคํŠธยทํŒŒํŠธ๋„ˆ์‹ญ ์ „๋žต์œผ๋กœ ์—ฐ๊ฒฐํ•ฉ๋‹ˆ๋‹ค. ํŠนํžˆ, ์…€๋Ÿฝใƒปํฌ๋ฆฌ์—์ดํ„ฐใƒป์ธํ”Œ๋ฃจ์–ธ์„œ์™€์˜ ํ˜‘์—…์„ ํ†ตํ•ด ๋ธŒ๋žœ๋“œ ๋ฌธํ™”๋ฅผ ์‹œ์žฅ์— ์นœ๊ทผํ•˜๊ฒŒ ๋…น์—ฌ๋‚ด๋Š” ๋ฐ ๊ฐ•์ ์„ ๊ฐ€์ง‘๋‹ˆ๋‹ค.

๋ธŒ๋žœ๋“œ์˜ ๋ฏธ์…˜, ์ œํ’ˆ, ์ฐฝ์—…์ž ์Šคํ† ๋ฆฌ๋ฅผ ํ•˜๋‚˜์˜ ๊ฐ•๋ ฅํ•œ ์„ธ๊ณ„๊ด€์œผ๋กœ ์žฌ์ •์˜ํ•˜๊ณ  ์ด๋ฅผ PRยท์ฝ˜ํ…์ธ ยท์ด๋ฒคํŠธยทํŒŒํŠธ๋„ˆ์‹ญ ์ „๋žต์œผ๋กœ ์—ฐ๊ฒฐํ•ฉ๋‹ˆ๋‹ค. ํŠนํžˆ, ์…€๋Ÿฝใƒปํฌ๋ฆฌ์—์ดํ„ฐใƒป์ธํ”Œ๋ฃจ์–ธ์„œ์™€์˜ ํ˜‘์—…์„ ํ†ตํ•ด ๋ธŒ๋žœ๋“œ ๋ฌธํ™”๋ฅผ ์‹œ์žฅ์— ์นœ๊ทผํ•˜๊ฒŒ ๋…น์—ฌ๋‚ด๋Š” ๋ฐ ๊ฐ•์ ์„ ๊ฐ€์ง‘๋‹ˆ๋‹ค.

Carmel Project was founded by Paul Kim, a serial founder with startup build-and-exit experience in the entertainment industry. He previously founded and successfully exited โ€œAfter the Party,โ€ a D2C platform connecting brands and influencers, and โ€œEssentory,โ€ a fandom platform for celebrities. Built on six years of hands-on experience, industry insight, and deep networks in the entertainment scene, Carmel Project designs and executes brand communication and marketing strategies with strategic precision.

Carmel Project was founded by Paul Kim, a serial founder with startup build-and-exit experience in the entertainment industry. He previously founded and successfully exited โ€œAfter the Party,โ€ a D2C platform connecting brands and influencers, and โ€œEssentory,โ€ a fandom platform for celebrities. Built on six years of hands-on experience, industry insight, and deep networks in the entertainment scene, Carmel Project designs and executes brand communication and marketing strategies with strategic precision.

์นด๋ฉœ ํ”„๋กœ์ ํŠธ๋Š” ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ์—…๊ณ„์—์„œ ์ฐฝ์—…๊ณผ ๋งค๊ฐ์„ ๊ฒฝํ—˜ํ•œ ๊น€๋ฏผ๊ธฐ ๋Œ€ํ‘œ๊ฐ€ ์„ค๋ฆฝํ•˜์˜€์Šต๋‹ˆ๋‹ค. ๊น€๋ฏผ๊ธฐ ๋Œ€ํ‘œ๋Š” ์ธํ”Œ๋ฃจ์–ธ์„œ์™€ ๋ธŒ๋žœ๋“œ๊ฐ„์˜ ํ˜‘์—…์„ ์—ฐ๊ฒฐํ•˜๋Š” D2C ํ”Œ๋žซํผ์ธ 'After the Party'์™€, ์…€๋Ÿฝ์„ ์œ„ํ•œ ํŒฌ๋ค ํ”Œ๋žซํผ 'essentory'๋ฅผ ์ฐฝ์—…ํ•˜๊ณ  ์„ฑ๊ณต์ ์œผ๋กœ ๋งค๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋ ‡๊ฒŒ ์ง€๋‚œ 6๋…„๊ฐ„์˜ ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ์”ฌ์—์„œ์˜ ์ฐฝ์—…ใƒป๋งค๊ฐ ๊ฒฝํ—˜๊ณผ ์ธ์‚ฌ์ดํŠธ, ๋„คํŠธ์›Œํฌ๋ฅผ ํ† ๋Œ€๋กœ, ๋ธŒ๋žœ๋“œ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ใƒป๋งˆ์ผ€ํŒ… ์ „๋žต์„ ์ˆ˜๋ฆฝํ•˜๊ณ  ์‹คํ–‰ํ•ฉ๋‹ˆ๋‹ค.

์นด๋ฉœ ํ”„๋กœ์ ํŠธ๋Š” ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ์—…๊ณ„์—์„œ ์ฐฝ์—…๊ณผ ๋งค๊ฐ์„ ๊ฒฝํ—˜ํ•œ ๊น€๋ฏผ๊ธฐ ๋Œ€ํ‘œ๊ฐ€ ์„ค๋ฆฝํ•˜์˜€์Šต๋‹ˆ๋‹ค. ๊น€๋ฏผ๊ธฐ ๋Œ€ํ‘œ๋Š” ์ธํ”Œ๋ฃจ์–ธ์„œ์™€ ๋ธŒ๋žœ๋“œ๊ฐ„์˜ ํ˜‘์—…์„ ์—ฐ๊ฒฐํ•˜๋Š” D2C ํ”Œ๋žซํผ์ธ 'After the Party'์™€, ์…€๋Ÿฝ์„ ์œ„ํ•œ ํŒฌ๋ค ํ”Œ๋žซํผ 'essentory'๋ฅผ ์ฐฝ์—…ํ•˜๊ณ  ์„ฑ๊ณต์ ์œผ๋กœ ๋งค๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋ ‡๊ฒŒ ์ง€๋‚œ 6๋…„๊ฐ„์˜ ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ์”ฌ์—์„œ์˜ ์ฐฝ์—…ใƒป๋งค๊ฐ ๊ฒฝํ—˜๊ณผ ์ธ์‚ฌ์ดํŠธ, ๋„คํŠธ์›Œํฌ๋ฅผ ํ† ๋Œ€๋กœ, ๋ธŒ๋žœ๋“œ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ใƒป๋งˆ์ผ€ํŒ… ์ „๋žต์„ ์ˆ˜๋ฆฝํ•˜๊ณ  ์‹คํ–‰ํ•ฉ๋‹ˆ๋‹ค.

TEAM?

Carmel Project is built by global talent shaped by U.S. education and real-world market experience. We work alongside brands with deep expertise in global communication and marketing. ์นด๋ฉœ ํ”„๋กœ์ ํŠธ๋Š” ๋ฏธ๊ตญ ๋Œ€ํ•™ ์ถœ์‹ ์ด๊ฑฐ๋‚˜ ๋ฏธ๊ตญ ํ˜„์ง€ ์—…๋ฌด ๊ฒฝํ—˜์„ ๋ณด์œ ํ•œ ๊ธ€๋กœ๋ฒŒ ์ธ์žฌ๊ฐ€ ๋ชจ์˜€์Šต๋‹ˆ๋‹ค. ๊ธ€๋กœ๋ฒŒ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ใƒป๋งˆ์ผ€ํŒ…์— ์ง์ ‘์ ์ธ ๊ฒฝํ—˜์„ ๊ฐ€์ง„ ์ตœ๊ณ ์˜ ๊ธ€๋กœ๋ฒŒ ์ธ์žฌ๊ฐ€ ๋ธŒ๋žœ๋“œ์™€ ํ•จ๊ป˜ํ•ฉ๋‹ˆ๋‹ค.

WHY CARMEL?

Led by a founder who has built and exited startups in the entertainment industry, we drive entertainment-led brand communication โ€” spanning celebrity & creator partnerships, content, PR, and events. Powered by top global talent, our team operates from overseas hubs, working directly on the ground to expand brands into new markets. We move fast, solve real problems, and act as a true growth partner for brands ready to scale both locally and globally. ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ์—…๊ณ„์—์„œ ์ฐฝ์—…๊ณผ ๋งค๊ฐ์„ ๊ฒฝํ—˜ํ•œ ์Šคํƒ€ํŠธ์—… ์ฐฝ์—…์ž ์ถœ์‹  ๋ฆฌ๋”๊ฐ€, ์…€๋Ÿฝยท์ธํ”Œ๋ฃจ์–ธ์„œ ํ˜‘์—…ยท์ฝ˜ํ…์ธ ยทํŒŒํŠธ๋„ˆ์‹ญยทPRยท์ด๋ฒคํŠธ ๋“ฑ ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ๊ธฐ๋ฐ˜ ๋ธŒ๋žœ๋“œ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ยท๋งˆ์ผ€ํŒ…์„ ๋•์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ ์นด๋ฉœ ํŒ€์€ ์ตœ๊ณ ์˜ ๊ธ€๋กœ๋ฒŒ ์ธ์žฌ๊ฐ€ ๋ชจ์—ฌ ํ•ด์™ธ ์ง€์‚ฌ๋ฅผ ๊ธฐ์ ์œผ๋กœ ์ง์ ‘ ํ˜„์ง€์—์„œ ๋ฐœ๋กœ ๋›ฐ๋ฉฐ ๋ธŒ๋žœ๋“œ์˜ ๊ธ€๋กœ๋ฒŒ๋กœ์˜ ์‹œ์žฅ ํ™•์žฅ์„ ํ•จ๊ป˜ํ•ฉ๋‹ˆ๋‹ค. ํ—ˆ์Šฌํ•˜๊ฒŒ ์›€์ง์ด๊ณ  ๋ฌธ์ œ๋ฅผ ํ•จ๊ป˜ํ•ด๊ฒฐํ•ด ๋‚˜๊ฐ€๋ฉฐ ๊ตญ๋‚ด์™€ ํ•ด์™ธ๋กœ์˜ ์‹œ์žฅ ํ™•์žฅ์ด ํ•„์š”ํ•œ ๋ธŒ๋žœ๋“œ์—๊ฒŒ, ์ตœ๊ณ ์˜ ํŒŒํŠธ๋„ˆ๊ฐ€ ๋˜์–ด ํ•จ๊ป˜ํ•ฉ๋‹ˆ๋‹ค.

OUR PHILOSOPHY

A brand starts as a story. A story becomes a world. A world becomes culture. Carmel Project turns brand stories into cultural movements. ๋ธŒ๋žœ๋“œ๋Š” ํ•œํŽธ์˜ ์Šคํ† ๋ฆฌ์—์„œ ์‹œ์ž‘๋ฉ๋‹ˆ๋‹ค. ์Šคํ† ๋ฆฌ๋Š” ์„ธ๊ณ„๊ด€์„ ๋งŒ๋“ญ๋‹ˆ๋‹ค. ์„ธ๊ณ„๊ด€์€ ๋ฌธํ™”๋ฅผ ํ˜•์„ฑํ•ฉ๋‹ˆ๋‹ค. ์นด๋ฉœ ํ”„๋กœ์ ํŠธ๋Š” ๋ธŒ๋žœ๋“œ ์Šคํ† ๋ฆฌ๋ฅผ ํ•จ๊ป˜ ์ •์˜ํ•˜๊ณ , ๊ทธ ์Šคํ† ๋ฆฌ๊ฐ€ ์„ธ๊ณ„๊ด€์ด ๋˜๋„๋ก ์Šคํ† ๋ฆฌํ…”๋งํ•˜์—ฌ, ๋ธŒ๋žœ๋“œ๊ฐ€ ํ•˜๋‚˜์˜ ๋ฌธํ™”๊ฐ€ ๋˜๋Š” ๊ฒƒ์„ ๊ฟˆ๊ฟ‰๋‹ˆ๋‹ค.

HOW WE WORK?

We operate as one team with our brands โ€” moving with a founderโ€™s hustle to solve real problems together. Our focus is not one-off campaigns, but long-term partnerships that drive fundamental growth. We uncover brand stories rooted in the organizationโ€™s mission, design strategic narratives, and build powerful storytelling grounded in data and market insight โ€” laying the foundation for a strong brand world. From there, our globally experienced team leads end-to-end communication and marketing โ€” from strategy to execution โ€” seamlessly and decisively. ์šฐ๋ฆฌ๋Š” ๋ธŒ๋žœ๋“œ์™€ ํ•œํŒ€์ด ๋˜์–ด, ์ฐฝ์—…์ž ์ •์‹ ์œผ๋กœ ํ—ˆ์Šฌํ•˜๊ฒŒ ์›€์ง์ด๋ฉฐ ๋ฌธ์ œ๋ฅผ ํ•จ๊ป˜ ํ•ด๊ฒฐํ•ฉ๋‹ˆ๋‹ค. ๋‹จ๋ฐœ์„ฑ ํ˜‘์—…์ด ์•„๋‹Œ ์žฅ๊ธฐ์ ์ธ ํ˜‘์—…์„ ํ†ตํ•ด ๋ธŒ๋žœ๋“œ๋ฅผ ๋ณธ์งˆ์ ์œผ๋กœ ์„ฑ์žฅ์‹œ์ผœ ๋‚˜๊ฐ€๋Š” ๊ฒƒ์„ ๋ชฉํ‘œ๋กœ ํ•ฉ๋‹ˆ๋‹ค. ์ด๋ฅผ์œ„ํ•ด, ๋จผ์ € ์กฐ์ง ๋ฏธ์…˜์— ๋ถ€ํ•ฉํ•˜๋Š” ๋ธŒ๋žœ๋“œ ์Šคํ† ๋ฆฌ๋ฅผ ๋ฐœ๊ตดํ•˜๊ณ  ์ „๋žต์  ๋‚ด๋Ÿฌํ‹ฐ๋ธŒ๋ฅผ ์„ค๊ณ„ํ•˜์—ฌ ๊ฐ•๋ ฅํ•œ ์Šคํ† ๋ฆฌํ…”๋ง์„ ๊ตฌ์ถ•ํ•ฉ๋‹ˆ๋‹ค. ์ด๋•Œ ์‹œ์žฅ์˜ ๋ฐ์ดํ„ฐ์™€ ์ธ์‚ฌ์ดํŠธ๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ์„ค๋“๋ ฅ์žˆ๋Š” ์Šคํ† ๋ฆฌํ…”๋ง ๋ฉ”์„ธ์ง€๋ฅผ ๊ตฌ์ถ•ํ•˜์—ฌ ๋ธŒ๋žœ๋“œ ์„ธ๊ณ„๊ด€์˜ ๊ธฐ๋ฐ˜์„ ๋งˆ๋ จํ•ฉ๋‹ˆ๋‹ค. ์ดํ›„ ์‹ค์ „ ๊ฒฝํ—˜์„ ๋ฐ”ํƒ•์œผ๋กœํ•œ ๊ธ€๋กœ๋ฒŒ ์ธ์žฌ๊ฐ€ ๋ชจ์ธ ์นด๋ฉœ ํŒ€์ด, ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ยท๋งˆ์ผ€ํŒ… ์ฑ„๋„ ์ „๋žต์„ ์ˆ˜๋ฆฝํ•˜๊ณ  ๊ธฐํšยท์‹คํ–‰๊นŒ์ง€ ์›์Šคํ†ฑ์œผ๋กœ ํ•จ๊ป˜ํ•ฉ๋‹ˆ๋‹ค.